The e-mail marketing guide – 5 practical tips

Table of contents:

• Introduction
• What is email marketing?
• Why email marketing?
• Create lead magnets
• Have a content plan
• Provide more value to your readers
• Personalise emails
• Segment your list
• Conclusion

Email marketing has been a part of every successful marketing campaign for a long time.  

Here is the reason – email is the most effective way to connect with your audience and also build relationships with them. 

In 2023, it is estimated that 4.3 billion people will be using emails. This tells us why emails are the way to reach your audience!

Emails also have more response rates compared to other marketing channels.

In this article, we will help you to set up your email marketing campaigns which will help you generate more leads and eventually grow your business.

If you are a marketer or a business owner trying to grow your list of emails, write amazing business letters to your audience, get more subscribers to your blog, and also increase email open rates – then this email marketing guide is for you.

What is email marketing?

Email marketing is the practice of communicating with the audience, customers, and possible business partners via email.

Email marketing consists of the set of activities like sending newsletters, promotional campaigns, exclusive offers and deals, and also brand announcements.

Why email marketing?

Here are a few reasons why email marketing always works.

• Most of the customers check their emails on a daily basis.
• The distribution channel is totally owned by the business owner i.e you decide the list of people you’re reaching out to.
• The conversion rate and ROI of email marketing is much better than any other channel.
• Personalisation works wonders in email marketing.
• The responses from customers are higher with emails compared to other marketing platforms.

Below or five practical email marketing tips that will help you grow your business.

1. Create lead magnets

Creating lead magnets is the best way to grow your email marketing list.

Lead magnet is something that is great which you give for free to your audience.

The usual formats in which it is given away are PDFs, videos, articles, webinar, consultation, free trials, and infographics.

The cost of creating lean magnets is usually very minimal or it doesn’t cost at all. All you need in place is a good content strategy and a great content creator.

Here are a few factors that make a good lead magnet.

1. Content should be easily consumable.
2. The content should make the audience’s life easier.
3. It should be highly relevant to your prospects.
4. It should be actionable and applicable for your audience.
5. The lead magnet should be available instantly.

2. Have a content plan

Email marketing doesn’t mean sending called emails to your prospects alone.

Your email marketing campaigns should be well-planned and offer a variety of content for your audience to consume.

The different type of content you can offer to your audience are

1. Newsletters
2. Limited time Offers
3. Blog posts
4. Feature updates (products)
5. Videos

Standing out by creating different types of content is a good thing but, the quality of the content is what matters to more.

All these different types of content should be pipelined in your email marketing calendar and then sent out to your audience based on their persona.

3. Provide more value to your readers

Emails have been in the digital marketing space for a long time and all top brands have made the best use of it.

How do you stand out and win more business?

Here are few tips that can come in handy in providing more value to your email subscribers.

1. Research your competition by subscribing to them. This helps you in getting a better understanding about your audience.
2. Make sure the content you sent to your audience is well researched, actionable, and makes them enjoy reading it.
3. Have a great designer in your team. This changes the game totally. E-mails are all about giving a good reading experience to the subscriber.

4. Personalise emails

Personalisation in emails has become an important factor in recent times.

A few basic personalisation tactics in emails are including the subscribers name, making the content copy in such a way that it is based on the subscribers location or area of interest.

Personalisation comes in effect when you are targeting a particular buyer. So the first step should be to have different buyer personas and create content based on the funnel they fit in.

The interesting fact about personalisation in email campaigns is that it is a proven thing that they increase the open rates and have a significant impact on the ROI. 

The three main factors that contribute to a personalised email are:

• The emails come from a person and not a brand or company.
• The emails are relevant to the user.
• The emails or not just a waste of time and actually have an impact.

5. Segment your list 

To get started with segmenting, the first step is classifying your email subscribers based on the buyer persona levels.

Once you have identified the different buyer personas in your audience, create segments or groups to send personalised emails to your subscribers.

Have detailed targeted messages for your subscribers and it will be easy to track the progress of your campaigns since we have classified them based on their buyer personal levels.

This way you are also increasing the click through rates and email opens of your campaign.

Conclusion:

Email marketing campaigns are a proven way to deliver incredible value to your audience and also grow your list of prospects and leads.

To sum up this email marketing guide, here are a few pointers that can help you:

• Have a well planned email calendar
• Email valuable content to your subscribers
• Send personalised emails
• Segment your audience based on their buyer persona
• Repeat what works best with your audience. 

We hope our guide for email marketing consisting of the best tips was useful to you.

We would love to hear from you.

What is your best email marketing technique?

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